Geneva By Design

The problem

Geneva By Design supplies and installs commercial furniture for workplaces, hospitality, education and health, working with architects, designers and builders. Twenty-plus years of fit-out experience needed a site that behaves like a specification tool, not a shop.

Design and procurement professionals do not buy from a cart. They shortlist, compare lead times, check who else has used a product, and send a list to a client. A standard ecommerce template gets all of that wrong.

What we did

1. "Add to project" instead of "add to cart": visitors build a shortlist and send an enquiry, which is how specification actually works.
2. Product cards that show brand, lead time and price-on-enquiry up front, with filters by category from workstations to acoustic pods to outdoor.
3. Sector pages for each of seven markets, so a school and a law firm each see the relevant work first.
4. A projects section carrying real names (Ferrari, Mirvac, King & Spalding, TPG) because in this market the client list is the pitch.
5. A brands directory and a journal to build search authority around the brands the business represents.

What it changed

• A site that architects and procurement teams can use as a working tool, not a brochure.
• A clear line between "see it, sit on it, specify it" and the showroom booking that follows.
• The foundation for an SEO programme built on brand and sector terms.